The clothing includes abstract printed dresses, brightly hued shorts and tops (some in acid yellow and hot pink), miniskirts, jackets, and floral and printed denim jeans.ĭescribing the Saturday concept, which was two years in the making, Leavitt said: “This is really global. Home-decor items run the gamut from glassware and cheerful coffee mugs to playful tic-tac-toe sets, white stools (that can double as tables), brightly patterned pillows and playing cards.

Saturday accessories range from brightly hued watches and multicolor bangles to rings, wristlets and key chains (with bottle openers attached). Shoes - which include high-heeled sandals, platform wedges, flat strappy sandals, flat slip-on sandals, flat skimmers and sneakers by PF Flyers - are designed to be casual, comfortable and easy to wear, said Andrew. Andrew said the stores will also have a customization station, where customers can personalize their weekend bags, choosing the color, webbing and monogram. A coated-canvas weekend bag with an abstract print, for example, has a zip-around compartment for shoes and dirty laundry a half-circle bag has a shoulder strap that becomes a belt, and sturdy solid and printed tote bags feature oversize pockets to hold umbrellas or a bottle of wine. The average price point for Kate Spade Saturday categories will be $90 for apparel $55 for eyewear $40 for fashion accessories $130 for handbags $25 for home $30 for jewelry $85 for shoes $45 for small goods $50 for swimwear $30 for tech, and $50 for watches.Īccording to Kyle Andrew, senior vice president, brand director at Kate Spade Saturday, the handbags are designed to have a functional and utilitarian quality. On the other hand, Kate Spade New York’s distribution is 55 percent direct and 45 percent wholesale.

“The entire brand is a vertical proposition,” said Leavitt, referring to the Web site and freestanding stores only. Kate Spade Saturday won’t be sold in Kate Spade New York stores, nor department stores that carry the Kate Spade New York brand. “This is not a diffusion line,” said Leavitt. RELATED CONTENT: Kate Spade RTW Spring 2013 > While both are colorful, bold and optimistic collections, Kate Spade Saturday is geared to a younger customer about 25 to 35 years old, while Kate Spade New York targets women 30 to 40 years old, and older. Kate Spade Saturday is priced about 50 percent below Kate Spade New York.

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